摘  要：在物质和服务日益同质化的今天，顾客通过亲身体验与感受来认知产品，进而决定接受与否的消费需求，已经成为一种主导需求。展示空间中的体验设计是企业、品牌、产品与顾客的生活方式、生活习惯和情感需求紧密联系起来媒介。

　　　体验展示设计作为一种新兴的展示空间设计形式，它的出现是展示设计发展的必然，也反映了展示设计的发展趋势与方向。

　　　本文从顾客的感官、情感、行动、思考四个方面进行论述，并将其运用到展示空间设计当中，以期待体验式设计和展示空间达到完美结合。

关键词：展示空间；体验；设计

ABSTRACT:Goods and services in the growing homogenization of today, customers come through personal experience and feelings of cognitive products, and then decide whether or not to accept consumer demand, has become a dominant needs. The exhibition space is the enterprise experience design, brand, product and customer lifestyles, habits and emotional needs closely linked media.

　　　Experience exhibition design as a new form of exhibition space design, its appearance is the inevitable development of exhibition design, exhibition design also reflects the development trend and direction.

　　　This article from the customer's senses, emotion, action, thinking four aspects are discussed and applied it to the exhibition space designs, design and experience to look forward to achieve the perfect combination of exhibition space.

Keywords: exhibition space; experience; design