摘要：当今现代时尚人士所推崇的潮流玩具日益流行，它们受到各种潮流文化和艺术势力的影响，早已摆脱了传统观念中对玩具诸如面向低幼、随意把玩等概念定位和形象，逐渐在一个崭新的文化潮流圈中形成了新的艺术形态。

　　　目前国内大众对潮流玩具的认识不足，存在偏差，盲目的追求或排斥，以及国内潮玩本身发展所存在的盗版、资讯匮乏等问题，这些不利因素导致国内潮流玩具发展受阻。本文将针对这些现象作简明的介绍，并依据世界各国公仔玩偶的发展状况以及优秀设计师的设计理念，总结归纳成功可借鉴的经验。普及潮流玩具的时尚价值、引导国内玩具喜爱人士形成正确的消费意识，发挥国内拥有成熟生产基地及庞大消费市场的优势，推动国内潮流玩具的发展，带动潮流玩具走进大众生活。

关键字：潮流公仔  缺陷   优势   前景

Abstract: The popular trending toys today have get rid of the traditionally naive and function-oriented image, instead, they are now forming a new cycle of cultural trend under the impact of various trending culture and artistic force.

　　At present, there is a lack of awareness of the trending toys. People have biased view on the trending toys, in terms of blindfold pursuit or rejection. Besides, it is also due to the piracy and lack of information problems for the development of domestic trending toys. these negative factors have led to difficulties for the development of domestic trending toys .This article provides a brief introduction of these phenomena. It also summarizes the implications of the development of dolls and the works of good designers around the world. The objective of this paper is to introduce the fashion value of trending toys, help toy lovers in China to establish a correct consumption concept, leverage the advantages of mature production bases and large consumer markets in domestic, facilitate the development of trending toys, and lead them to step into ordinary people's life.

Keywords: Fashion toy;  defects;  advantages;  prospect