摘要:角色设定在影视动画中占据着十分重要的地位，这一点在历年的成功动画案例中不难看出。动画的周边主要是靠各种角色衍生的系列产品，也就是说动画市场的主要盈利是由各个成功的动画角色带来的。就国内目前的动画市场看，美式动画和日本动画占据优势，而更胜一筹的是美式动画的周边。研究美式动画的角色设定与我国的差异对于改善目前我国动画被动的状况有一定的帮助。美式动画以迪斯尼的最为深入人心，他们以夸张鲜明的角色赢得全球动画迷们的心。虽然以前具有中国特色的动画也是令人印象深刻，但是中国动画还未形成自己鲜明的特征，仍在风格的路上摸索。美式动画角色成功的原因主要有三点：漫画的改编、具体的结构描写和细腻的细节刻画。国内目前的动画角色缺少个性，显得没有生气。在制作过程中，前期角色设定不够充分，需提高重视。

关键词：动画风格；角色个性；前期设定；细节描写

Abstract:It’s easy to see that character design plays a vital role in film and television animation from the successful cases made these years. A great major of the animation peripheral products made up of different kinds of animated characters’ derivatives. That is to say, the derivatives bring profits. For the moment, American and Japanese animation take advantage in the Animation Markt, and American is much better. Studying the difference between American animation character design and Chinese must be good for perfecting the passive situation for our animation industry. The most popular aimations in America are made by Disney. Animation fans all over the world were conquered because of its exaggerated character design. Although, the Chinease animations that with Chinese characteristics are impressed, but it still has no distinct style. The reasons for the success of American animation character design are complicated, but generally they can be listed as follows. First, some of them were made by comic adaptation. Moreover, the American animation character design payed more attention on the structure description. Last but not least, their details depicted fairly exquisite. Domestic animation dosen’t vivid because of the lack of personality. More anttention should be payed on the Pre-production process for animation make.

Keyword:  animation style; character; prohase set; describe in details

　　　作为文化产业的一个不可缺少的独立部分，动画业已在全球娱乐经济中兴起并毫不夸张的具有呼风唤雨的地位。它集影视、音像、印刷、广告、教育﹑旅游、服装、文体用品、网络、电子娱乐等众多产业于一体，在当代的经济格局中堪称举足轻重。加之动画的受众层面广泛，既是儿童的挚爱﹑青少年的好伙伴，也是很多上班族的消遣对象，更是很多父母高度关注的荧幕“家教”，在各个年龄层都有与动画难以割舍的忠实观众，其影响非同小可。因而，动画产业的现状在我国也越来越受到政府和全社会的关注。电视动画片的播出时段的改变，播出内容和时间的限制都是政府为国内动画片所设的保护，为此国内的动画制作者应该更加具有使命感。由于本人的知识和能力的有限，本论文还存在很多局限性，但是毫无争议的是：延续并发展我国民族特色对改善现今我们动画产业的尴尬境界是十分重要的。