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摘要:城商行明确进行跨区域发展后,在异地的扩张遇到了很多问题和阻碍。本文首先通过对城商行跨区域发展的动因做出了解释,指出城商行突破城市界限,实现跨区域发展的必要性和可行性。然后,结合北京银行的具体案例,对北京银行的跨区域发展的优势、劣势、机会和威胁进行分析。在对劣势和威胁进一步的归纳总结时,我们发现盈利能力有限、经营风险增加等问题是城商行跨区域时都需要面对的。最后,笔者就问题提出了理性跨区域,完善内控,进行特色化经营的建议。 在对城商行跨区域发展问题进行研究过程中,笔者得到以下几个观点:第一,跨区域发展将成为今后城商行的主要发展选择。第二,跨区域发展不能盲目跟风。在完善内控机制的前提下,城商行应结合各个城商行的优势,进行差异化经营。在研究方法上,笔者尽可能多的搜集跨区域发展的案例,采用规范研究,对我国城商行跨区域发展模式进行归纳总结,结合具体案例具体分析。总体而言,本文的创新之处在于用SWOT模型对北京银行进行了分析,再归纳城商行的共同问题,最后有针对性的提出应对策略,以期对城商行的经营提出一些参考意见。 关键词:城市商业银行 跨区经营 北京银行 特色化经营
Abstract: After a period of development, City Commercial Banks have gradually grown. Asset size and its competitiveness have greatly improved. So regulators adopted a "divide and conquer" regulatory approach, the gradual relaxation of the single city for urban commercial bank system limitations. However, When City Commercial Banks operate cross the region, they have suffered a series of questions such as establishing branches, blind management system failure and management links stretched. I believe that the Bank of Beijing is selected cross-regional case studies can play a big role in small to see. Beijing Bank is a typical city commercial bank, trans-regional development issues and therefore generated and proposed countermeasures have many similarities, with a strong reference value. Key words: City Commercial Bank trans-regional development Beijing Bank characteristic development |