摘要:我国《消费者权益保护法》第49条确立了惩罚性赔偿制度，体现了对消费者倾斜保护的理念，具有重大意义。但同时，《消费者权益保护法》中惩罚性赔偿的规定仍存在一些不足之处，有必要对该制度进行思考，加以完善。本文以分析我国《消费者权益保护法》中惩罚性赔偿制度为核心，主体内容分为四个部分。第一部分从三方面表明完善这一制度的必要性。第二部分分析我国《消费者权益保护法》中惩罚性赔偿制度存在的问题，指出该制度的消费者概念不明、适用范围限定为故意的欺诈行为，再加上双倍赔偿的惩罚数额限制，使得这一制度在一些情况下不能有效地发挥惩罚、威慑功能。第三部分介绍了英美法系几个主要国家的相关制度，以及大陆法系国家德国和日本的态度，分析后提出对我国《消费者权益保护法》中惩罚性赔偿制度的借鉴意义。第四部分为完善我国《消费者权益保护法》中惩罚性赔偿制度的对策思考。

关键词：惩罚性赔偿制度；消费者；欺诈行为；赔偿数额

Abstract:The Article 49 of Protection of Consumers Rights and Interests of our country was thought to be the first attempt to introduce punitive damages system in our country. Punitive damages system has established the belief of giving consumers substantial protection; therefore, it has its own significance. Meanwhile, but punitive damages system still had many insufficiencies so it needs us to consider more and promote . This paper will focus on discussing the punitive damages in the Protection of Consumers Rights and Interests, and its main part is divided into four parts. The first part shows it is necessary to promote the development of this system viewing from three perspectives. Second part, I focus on the defects of punitive damages system in Protection of Consumers Rights and Interests and point out the problems existed in our punitive damages of the undefined concept of the consumer and the scope of application is limited in the deliberate fraudulent conduct. Our punitive damages system can not maximize itself also because of its limitation on the amount of compensations, which are two times the cost that the consumers paid for the commodities purchased or services received. Part three it studies relative institution in main countries of Common Law System, the legislative attitude in Civil Law System countries such as German and Japan. And then I propose fine experiences for China to learn. Part four is about how to improve the punitive damages system in the Protection of Consumers Rights and Interests.

Key words: punitive damages system; consumer; fraudulent activities; the amount of damage