摘要:广告是产品销售的重要手段之一，而研究消费者的心理暗示对于产品销售和广告制作都有非常大的作用和影响。1.有助于企业组织生产经营活动，提高市场竞争力。2.有助于开拓国际市场，增强企业和产品的竞争力。3.有助于提高消费者自身素质，科学文明消费。广告在市场推广和市场维护上的作用各有不同。如果是新产品上市的首发广告，往往第一个广告可以让产品留下最原始的形象，这是以后多么优秀或者多么不好的广告都无法改变的一种潜意识。如果是为已上市的产品改变形象而发的广告，又与产品所属的消费群体有着千丝万缕的联系。由于研究消费者心理暗示对做出成功的广告有着非常重要的作用，而广告对于产品销售又有非常重大的影响，本文对如何把握这三者关系，从而成功促成销售做出研究。

关键词：市场营销 广告 消费者心理 心理暗示

ABSTRACT:Advertising is one of the important means of product sales, and Research on consumer psychological hint have effect and great effect on product sales and advertising. 1 contribute to the enterprise production and management activities, improve market competitiveness. 2 helps to open up the international market, enhance the competitiveness of enterprises and products. 3 helps to improve consumer own quality, scientific and civilized consumption.  Advertising in the role of market promotion and  maintenance of the market on the different. If this is a new product launch the first advertisement, are often the first advertising can make the products leave the most primitive image, this is a subconscious later how good or how bad advertising can't change. If must be listed products to change the image of the advertisement, there have all kinds of connections with contact with the product belongs to the consumer groups. Because of the consumer psychology plays a very important role in making a successful advertising, advertising for the product sales and have very significant impact, this article on how to grasp the relationship between the three, and to make research.

Key words: marketing； advertising ；Consumer psychology ；psychological hint