摘要：淘宝网中的物流配送模式主要分为自营配送、第三方物流、物流联盟，物流配送是完成最终销售活动和实现客户满意度的最后一步。从淘宝网上的顾客评价不难看出，不论是较近或较远的地域，零售商的送货速度都不能满足绝大消费者的需求。如果送货的效率提高了，那么送货成本却是零售商需要考虑的问题，所以选择合理的配送方案至关重要。

　　　本文通过对淘宝网问卷调查，确立了物流配送中消费者和零售商的主要考虑因素。建立模糊估算的模型，根据企业受益最大的原则，选出期望收益最大的配送方案。

关键词：配送模式；自营配送；第三方物流；物流联盟

ABSTRACT：The main points in taobao.com logistics distribution mode for distribution ,The third party logistics ,Logistics Alliance ,Logistics is the final sales activities and to achieve customer satisfaction is the last step. From the customer evaluation Taobao is not difficult to see , Whether it is nearer or farther region, The retailer's delivery speed can not meet the vast consumer demand. If the delivery efficiency, Then the shipping cost is retailers need to consider the problem, So it is important to choose a reasonable distribution plan.

　　    In this paper, through investigation on taobao.com questionnaire, The consideration of consumers and retailers in logistics distribution factors. The establishment of fuzzy estimation model, According to the enterprise benefit maximum principle, choose the distribution scheme maximizes the expected profit..

Keyword: Distribution mode ;The self-run Logistics ;The third party logistics; Logistics Alliance