摘要：销售物流从概念上来认识是基于企业生产、经营基础之上的物流活动，它主要发生在企业的产品从下生产线到产品送到最终用户手中的过程。在整个物流过程中，又包含了产品的包装、仓储、运输和配送、装卸搬运、流通加工等一系列物流活动。

　　　另一方面，在众多行业中电子商务行业是近年来发展得如火如荼的行业之一，而大多数电子商务行业是无门店的，这就使得它们必须依赖物流行业以保证它们的正常销售、运营。

　　　本文着眼于当下与销售物流联系最大的电子商务行业，选择某企业，对它的销售物流现状以及它目前在市场上的SWOT分析，同时结合与它同类型的两家国内和国外知名电子商务企业的现状、国内外销售物流发展的现状进行分析，最终总结出某企业的销售物流中所存在的问题，提出通过建立完善的退换货系统；提高内部对销售物流的认识，规范部门职能、加强部门沟通；优化物流环节，降低物流成本；结合自身情况制定物流管理计划；加强自营物流建设，选择性利用外包等改进方法。

关键词：销售物流 电子商务企业 合理化

ABSTRACT：Distribution logistics from concept is base on the enterprise production and management of the logistics activity, it mainly occurs in the enterprise of products from the production line to product into the hands of the end user of the process. In the entire logistics process, and contains the product packaging, warehousing, transportation and distribution, loading and unloading, handling, distribution processing and a series of logistics activities.

      In many industries, on the other hand, e-commerce industry is one of the industry development in full swing in recent years, while most of the e-commerce industry is unable to store, this makes they must rely on the logistics industry to ensure their normal sales and operation.

     This paper focus on the present largest e-commerce industry contact distribution logistics, choose one enterprises, distribution logistics present situation of it, and it is currently on the market of SWOT analysis, and combining two of the same type with it the status quo of domestic and foreign well-known e-commerce companies, sales logistics development present situation at home and abroad were analyzed, and finally summed up the one enterprises the existing problems in distribution logistics, put forward by establishing a perfect return system; Improve internal understanding of distribution logistics, to standardize the department function, strengthen the communication department; Optimizing the logistics links, reduce logistics cost; Combined with logistics management plan in all cases; To strengthen the construction of self-run logistics, improvement methods such as selective use of outsourcing.

Key words: e-commerce sales；logistics company；rationalization