[摘要] 随着电子商务的发展，一种新型的电子商务商业营销模式悄然而生—o2o商业营销模式。但随着它的出现，一系列的问题也接踵而至，我们应该做的是分析、解决这些问题，并提出合理的解决方案。

  目前我国对于o2o商业营销模式的研究还处于起步阶段，没有一个标准。本文通过观察o2o商业营销模式的发展历程了解我国该领域的现状，将o2o商业营销模式的特点与其他传统的电子商务模式相比，更加直观清晰地了解该商业营销模式的独有特点。通过SWOT分析法深度剖析o2o商业营销模式在不同环境下的所显现的优点，缺点以及面临的机遇和挑战。最后提出企业在运用o2o商业营销模式的优化策略。

[关键词] o2o商业营销模式 SWOT B2C C2C

[Abstract] With the development of e-commerce, a new type of e-commerce business marketing model quietly and health-o2obusiness marketing model. As it turns out, a series of questions followed, the moment we should do is to analyze and solve these problems, and propose a reasonable solution.

  At present, China research for the o2ocommercial marketing model is still in its infancy, there is no one standard. First through the development process of observation of the o2ocommercial marketing model to understand the current situation of our country in the field, o2obusiness marketing model features compared with other traditional e-commerce model can be more intuitive and clear that the unique characteristics of the commercial marketing model. Then SWOT analysis depth analysis of of o2ocommercial marketing mode in different environments revealed by the advantages, disadvantages, and facing what kind of opportunities and challenges. Finally, the enterprise should be noted that the use of o2oBusiness marketing model.

[Key words]  o2o commercial marketing model  SWOT  B2C  C2C