摘要

　　　门票收入是2010广州亚运会主要收入之一，门票销售好坏是广州亚运会成败的前提。运用文献资料法和案例分析法，通过对亚运会门票销售影响因素的分析，参照历届奥运会、亚运会门票销售经验,提出广州亚运会门票销售方式为：网上售票；代售网点售票；电话订票；实时售票；分等级销售；团体票销售；通票销售；低票价和打折票销售。针对门票销售中可能存在的问题，提出利用法律和技术手段打击非法倒卖及伪造亚运门票；利用“价格杠杆”来调节门票过冷或过热；加大宣传力度建立票务信息沟通平台；实行优惠政策，增加上座率；成立监督委员会惩办违法违纪问题等方法进行管理。

关键词：广州亚运会；票务运行；体育赛事；门票销售

Abstract

　　　Ticket income is a main revenue for 2010 Guangzhou Asian Games. The tickets vendition decides success or failure of 2010 Guangzhou Asian Games. Through to the Asian Games admission ticket sale influencing factor’s analysis , the reference all previous years Olympic Games ,the Asian Games admission ticket sale experience ,proposes Guangzhou Asian Games admission ticket sale way. Using the literature material law and the case analytic method ,through to the Asian Games admission ticket sale influencing factor’s analysis ,the reference all previous year Olympic Games ,the Asian Games admission ticket sale experience ,proposed that Guangzhou Asian Games admission ticket sale way for online booking ,sells on behalf of someone the mesh point booking ,the telephone to order ticket ,the real time booking ,to be divided the rank sale ,the group ticket sale ,the through ticket sale , the low ticket price and discount s the ticket sale. Question which possibly exist s in view of the admission ticket sale ,proposed that illegal resells and fabricates the Asian Olympic Games admission ticket using legal and the technological means attack. Adjust the admission ticket price using the price. Increases the propaganda dynamics to establish the ticket clerk information to communicate the platform. Implement s the preferential policy ,increases the booking rate. The being established Watch dog committee ,punishes methods violating the law and discipline and so on question to carry on the management .

Key words : Guangzhou Asian; Ticketing operation; Sports events; Ticket sales