摘要：随着经济全球化的不断推进，国际经济竞争的日益激烈，旅游贸易逐渐成为世界各国在服务贸易进行角逐的焦点。同时，这也给了我国发展国际旅游贸易的很好的契机。

　　　本文从国家旅游贸易的概念界定及其特点出发，论述其在国际服务贸易中的作用，并就海门市国际旅游发展的现状分析了其存在的诸多问题：旅游生产要素缺乏、相关及辅助产业不配套、宣传促销缺乏力度及整体包装不明显。最后，针对这些存在的主要问题，从旅游基础设施建设、旅游产业链建设、旅游资源整合、旅游人力资源开发与管理和政府在旅游贸易中的角色等五个方面提出了促进海门市国际旅游贸易发展的诸多措施，以便能更好地提升海门市的旅游产业发展水平及国际竞争力。

关键词  海门市；国际旅游贸易；服务贸易；发展

Abstract：With the advancement of economic globalization and increasingly fierce of the international economic competition, the tourist trade has gradually become the focus among countries around the world in the service trade to compete for. At the same time, it also gives the good opportunity of international tourism trade development to our country.

　　　In this paper, starting from the definition and characteristics of the national tourist trade, it discusses its role in the international trade in services, and from Haimen city international tourism development present situation, this paper analyzes the existing problems: lack of production elements in tourism promotion, relevant and auxiliary industries don't match, lack of strength and overall packaging is not obvious. Finally, to solve these main problems, from the tourism infrastructure construction, tourism industry chain construction, tourism resource integration, tourism human resources development and management, and the government role in the tourist trade, this paper puts forward measures to promote the development of Haimen city international travel and trade, so as to better promote Haimen city tourism industry development level and international competitiveness.

Keywords  Haimen city  International tourism trade  Trade in services  The development

　　　旅游贸易在我国服务贸易发展中占据着重要位置。在经济全球化的大背景下，积极参与国际贸易，提高我国旅游贸易发展的国际竞争力是时代的需要，也是旅游产业自身发展到一定阶段优化升级的必经之路。

　　　海门市作为江苏省著名的海港城市，拥有古老的历史及丰富的资源，多姿多彩的人文景观等构成了海门发展旅游贸易得天独厚的优势，同时也使旅游贸易成为海门服务贸易发展的先驱，成为服务贸易发展的重头戏。然而，在国际旅游市场上，国与国、地区与地区之间的竞争日益激烈，海门市国际旅游贸易的发展面临巨大的挑战。因此通过对海门市国际旅游贸易发展现状的分析，并有针对性地提出促进海门国际旅游贸易发展的相关措施来指引海门市旅游贸易的向前发展有着深远的意义。