摘要：随着我国经济和信息技术的不断发展，电子商务与电子政务的效益在很多行业已被证明，在新农村建设中，我们可以同样看到它们带来的收益。基于国内外农村信服的对比分析和我国城乡信服的现状分析，通过借鉴优秀经验以及针对我国农村实情构建电子商务与电子政务对接下乡的实用模型并加以分析、论证与运营。下一站信服的探究结果表明：以市场为导向，以国家政策为辅，电子商务与电子政务完全可以和“三农”结合起来，让农民由衷地信服，共享新世纪的果实。同时根据结论落实下一站信服对接下乡，展望信服未来发展趋势，进而真正地实现农家乐和新农村的幸福。

关键词：电子商务  电子政务  对比分析  实用模型  落实  发展趋势

Abstract:With the continuous development of China’s economic and IT, the benefits of e-ecommerce and e-government in many industries has been proved, we can also see their benefits in the new rural construction. Comparative analysis and the status of urban and rural information service based rural information service at home and abroad, by drawing on the excellent experience and practical model to build e-commerce and e-government docking countryside for China’s rural facts and analysis, demonstration and operation. Explore the results of the next stop information services: market-oriented national policies, supplemented by e-commerce and e-government and “rural” can be combined, so that farmers sincerely convinced to share the fruits of the new century. Implement the next stop information service docking countryside according to conclusions, look to the future development trend of information services, and thus achieve the farmhouse and rural happiness.

Keywords: E-commerce; E-government; Comparative analysis; Utility models; Implement; Development trends

　　当我国城市的信息亭正在迅速发展，无形的、虚拟的数字空间使城市居民的活动超越具体时空的限制，我们不得不思考：数字农村即农村的信息化，让信息亭也变成我国农村的神经。通过采用信息服务的有效措施，以务实为农民带来实际收益和提高农民商务、政务信息化能力为目标，建立农村公共商务与政务信息服务网络，将商务、政务信息服务推广到“三农”中去，提供商品、市场商务信息和国家政策，进而推动农村经济发展。这不仅有利于新农村建设发展，缩小城乡信服差距，更有利于构建和谐城乡乃至和谐社会。于此，我们有必要对电子商务与电子政务对接下乡的课题进行更详细的探究。