摘要：旅游和文化产业的融合日益引起人们的关注，但是对于二者相结合而产生的产业类型，尤其是旅游文化产业和文化旅游产业这两者，目前业内还没有清晰的界定。本文着重讨论了旅游文化产业概念的界定，并对国内外旅游文化产业发展的研究成果进行了整合。在以上研究的基础上，结合江苏本省旅游文化产业发展的现状和特点，期望通过培育旅游文化产业运行新主体、实行板块旅游战略、整合产业链、加强政府引导等手段，来推动江苏省旅游产业整体的新发展。

关键词：旅游文化产业    江苏省     发展     战略

Abstract: The fusion of tourism and culture industry growing cause the attention of people, but to their combining and produce industry types, especially cultural tourism industry and cultural tourism industry both, at present the industry hasn't clearly defined. This paper discusses the definition of the tourism culture industry, and to domestic and international tourism culture industry development research achievement of integration. On the basis of above studies, combined with the tourism culture industry development present situation and characteristics of Jiangsu province, by cultivating tourism culture industry run new subject, executing plate tourism strategy, integrating industry chain, and strengthening the guidance of government,  expect to promote the new development of tourism industry overall of Jiangsu province.

Key words: Tourism culture industry; Jiangsu province; Development; Strategy