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中文摘要:随着信息技术和经济全球化的快速发展,世界上不同国家间的贸易变得越来越频繁。然而,传统的国际贸易活动是非常复杂,缺乏效率和长时间的。因此,传统的贸易变得越来越不适应如今国际贸易活动快速发展的需要。因其交易成本低、高效率、便利和开放性,作为一种新型的运营模式,电子商务对传统的贸易活动产生了巨大的影响,极大地简化了贸易流程,促进了国际贸易的快速发展,并逐渐成为了开展国际贸易的主要形式。然而,由于电子商务在我国起步较晚,与发达国家相比,在我国外贸行业中电子商务的应用仍存在一些问题如基本设施不足、缺乏人才、不完善的法律制度等。所以通过分析电子商务在贸易中的应用来探索一些有效的方法来促进我国电子商务的发展具有重大意义。论文会以我国最成功的电子商务平台—阿里巴巴为研究对象,分析电子商务在国际贸易中的应用情况和探索有效的方法以促进我国电子商务的发展。
关键词:电子商务;国际贸易;影响;问题;阿里巴巴
Contents Acknowledgments Abstract 中文摘要 1. Introduction-1 1.1 The Background-1 1.2 The Significance-3 1.3 The Research Methods-3 1.4 The Content-4 1.5 Literature Review-4 1.5.1 The Concept of E-commerce-4 1.5.2 The Impacts of E-Commerce on International Trade-5 1.5.3 The Existing Problems of The Development of E-commerce in China-6 2. The Basic Concept of E-Commerce and B2B-7 3. The Differences Between Traditional International Trade and E-Commerce-8 3.1 Low efficiency VS high efficiency-8 3.2High transaction cost VS low transaction cost-9 3.3Inconvenience VS convenience-10 4. The Application of E-Commerce on International Trade-11 4.1Advertising-11 4.2Looking for trade partners-11 4.3Timely consultation and negotiation-12 4.4Online payment-13 4.5 Transaction management-13 4.6 Performing the contract-13 5. The Impacts of E-Commerce on International Trade-15 5.1Changing the trade means of international trade-15 5.2Changing the main bodies of trade-15 5.3 Widening market share and opening the global market-16 5.4Improving the competitiveness of enterprises and breaking the monopoly-17 6. The Case Study--Alibaba-18 6.1 A brief introduction of Alibaba-18 6.2 The development of Alibaba-18 6.2.1 Establishment (1999):-18 6.2.2 Initial stage of development (2000-2004):-19 6.2.3 Rapid development phrase (2005-2013):-19 6.2.4Transition period (2014 - Today):-19 6.3 The successes of Alibaba-20 6.3.1 The system of guaranteeing credit-20 6.3.2 The “Just One Touch” service-20 6.3.3 The “Chinese Supplier” service-20 7. The existing problems of The Development of E-commerce in China-22 7.1 Weak infrastructure-22 7.2 Loopholes of security credit system in the electronic commerce-22 7.3 Low level of e-commerce application-23 8. The Solutions of Developing E-Commerce in China-24 8.1To establish and improve relevant laws and regulations-24 8.2 To establish and improve the information infrastructure and improve network security-25 8.3To energetically foster electronic business talents-26 8.4 To further improve the understanding of e-commerce-26 8.5 To improve enterprise’s management strategy and strengthen enterprise’s competitiveness-27 8.6 To establish a perfect credit system-27 9. Conclusion-29 References-30 |