Abstract：With the rapid development of society, there are increasing needs for trans-cultural communication. Because of the fact that wine culture is a common heritage shared by people all around the world, it is playing a more and more important role in culture communication of different regions. Thus it is important for us to acquire some knowledge on the cultural shock on wine. The paper aims at finding the reasons that may cause the differences of wine culture between China and the western society by the use of Iceberg Theory. The writer gives an introduction of the distinctive wines in two cultures, the different custom on drinking wines and historical figures and their verse about wines. Further more, it elaborates on the features of wine cultures of two kinds and then makes comparison, analyzing the positive and negative impact by different wine cultures.

Key words: Wine; culture; Ice Theory; difference; reason

CONTENTS

Abstract

中文摘要

1. Introduction1

2. The summarization on the documents referred .2

2.1The definiton of culture

2.2The introduction of Iceberg Theory

3. The features of wine culture between Chinese and occidental society..2

3.1.The features of Chinese wine culture

3.2.The features of Western wine culture  

3.3 The comparison of the two wine culture

4. The reasons incurring the differences of wine culture between China and the Occident 7

4.1 Regional diversities

4.2 Regional diversities

4.3 Custom & Tradition differences

5. The influences of Chinese and Occidental wine cultural differences on trans-cultural communications ..9

5.1 Positive effects

5.2 Negative effects

5.3 Trends of effects

6. Conclusion10

Bibliography

Acknowledgements