Abstract:With the rapid informatization and globalization of the world, people from different regions and cultural backgrounds communicate with each other more and more frequently. Based on summary of cross-cultural pragmatic failure theories, this paper analyses the manifestations of pragmatic failures mainly from three aspects: pronunciation, vocabulary and grammar. And then it explores the causes of pragmatic failure and further puts forward measures to reduce the pragmatic failure. Finally,  Suggestions have been given from the perspective of foreign language teaching and culture.

Key words: Cross-cultural ;Pragmatic Failure;Chinese EFL Learners

CONTENTS

ABSTRACT

中文摘要

1. Introduction1

2.Literature Review....1    

  2.1Definition

  2.2 Reasons for Pragmatic Failure of Chinese ESL Learners

3.Manifestations of Cross-cultural Pragmatic Failure.2

  3.1 Cross-cultural Pragmatic Failure at the Phonological Level    

  3.2 Cross-cultural Pragmatic Failure at the Lexical Level

  3.3 Cross-cultural Pragmatic Failure at the Grammatical Level

  3.4 Pragmatic Failure in Paralanguage

4 .Cause Analysis 8

  4.1 Differences in Cultural Tradition

  4.2 Differences in Value

  4.3 Differences in Thinking Mode

5. Measures to reduce Cross-cultural pragmatic failure.10

  5.1 Leading students to experience authentic atmosphere

  5.2 Integrating foreign language teaching with culture

  5.3 Strengthening cultural contrast

6.Conclusion.13

Bibliography.14

Acknowledgments15