Abstract:This thesis mainly analyses the impact of financial crisis on China’s automotive industry. It first introduces the background of financial crisis and narrates the historical factors on the automotive industry development. It focuses on the influence both positive and negative towards China’s automotive industry. The article extends to give a detailed analysis of China’s auto industry structure, such as entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers and rivalry among current competitors. Through having a good command of its structure, it continues to present the five trends of the future auto development and the strategies to fight against the financial crisis.

Key words: financial crisis; China’s automotive industry; historical factors; industry structure; developing trend; strategies

中文摘要:本论文以金融危机对中国汽车产业的影响为立足点，介绍金融危机对全球汽车产业的影响，并提及影响汽车产业发展的历史因素。重点论述金融危机从各方面对中国汽车产业产生正负面的影响，通过对中国汽车产业的结构分析引出中国汽车业未来五个发展趋势和应对金融危机下的汽车战略。

关键词：金融危机；中国汽车产业；历史因素；产业结构；发展趋势；战略