Abstract:The development of mass media made advertising penetrate into our lives and enriched our culture. Meanwhile, globalization turns to be the incontrovertible trend at present. Hence, foreign economic relations and trade are more frequent. In this background, advertisement translation grabs people’s attention. Advertisement translation plays an important role in economic development. This is because advertisement translation not only guides consumption, but also is the carrier of cultural exchange. This paper studies advertisement translation from cross-culture perspective, which includes basic theory, the influence factor of advertisement translation, and the skills of advertisement translation. Author hopes that readers get further understanding about the relation between advertisement translation and cross-culture. What’s more, more and more translators can go in for career of advertisement translation.

Keywords: culture  advertising  cross-culture communication  advertisement translation

摘要:大众传媒的发展使得广告已深入我们的生活并丰富着我们的文化。而全球化已经成为不可逆转的潮流，随之而来的便是进出口贸易的频繁。当广告与国际贸易相相遇，广告翻译便应运而生。广告翻译在经济发展中起着十分重要的作用，因为它不仅引导消费者，还给商户创造了财富，更重要的在于它是文化交流的载体。本篇论文从跨文化的角度出发来研究广告翻译，研究内容包括一些理论的交流和影响广告翻译的因素，以及广告翻译的技巧。作者希望读者大家通过本篇论文可以对广告翻译的跨文化功能有更深的了解，并且有更多译者投身到广告翻译事业中。

关键词：文化  广告  跨文化交际  广告翻译