Abstract:In recent years, with the acceleration of the integration process of the world, the U.S. drama has come to China rapidly. With its powerful cultural penetration, U.S drama became popular in China quickly. Along with these popular and widespread U.S. dramas, American culture and Chinese culture merging with each other and the collision shows a strong vitality and influence. The paper attempts to analyze different consumption concepts between America and China based on the U.S drama the Big Bang Theory from the cross-cultural perspective. The main purpose of the paper is to compare the two totally different consumption concepts in America and China based on the Big Bang Theory. The paper hopes to get more inspiration and knowledge about the cross cultural communication from the Big Bang Theory as well.

Key words: U.S drama, cross cultural communication, consumption concept, difference

摘要:近年来，随着世界一体化进程的加快，美剧已经悄无声息地来到了我们身边。它以其强大的文化渗透力迅速在中国流行起来。伴随着这些美剧的流行和普遍，以美剧为传播媒介的美国文化与中国本土文化在相互融合与碰撞,展现出了强大的生命力和影响力。本论文试图以当下热播的、广受追捧和欢迎的美剧《生活大爆炸》作为个案,从中美消费观方面解读美剧文化。最后,在上述研究的基础之上得出相关结论。本论文主要目的为以美剧生活大爆炸为例，从中探讨美剧中美国人们生活方式。另外一个目的是探讨中美在生活方式上的差异以及带给我的启示。希望从美剧生活大爆炸对中国的跨文化交际中得到对于中国文化的启示。

关键词：美剧, 跨文化传播, 消费观, 差异