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TABLE OF CONTENTS ABSTRACT 摘 要 1-INTRODUCTION-1 2-ADVERTISEMENTS OF SPOUSE CHOOSING BETWEEN CHINA AND AMERICA- 2.1Chinese Spouse Choosing Advertisements-4 2.2American Spouse Choosing Advertisements-7 2.3 Summary-10 3-CULTURAL ANALYSIS OF THE DIFFERENCE IN SPOUSE CHOOSING VALUES BETWEEN CHINA AND AMERICA-12 3.1 Chinese Collectivism and American Individualism-12 3.2 Marriage Values of Chinese and American-14 3.3 Different Beliefs between Chinese and American-16 3.4 Different Situation of Masculinity-17 3.5 Different Time Orientation-18 4 CONCLUSION-20 REFERENCES-22 附录A-23 附录B-28 Acknowledgements-34 |