在跨文化语境中对创意产品描述的分析_英语论文.doc

资料分类:英语论文 上传会员:茉莉老师 更新时间:2017-04-05
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Abstract:This paper discusses the product descriptions in intercultural communication. Based on the import successful products in Chinese market, the author analyzes three of them in the following, and introduces the development of their descriptions in Chinese market. According to analysis of descriptions, three key elements in descriptions are put forward,they are providing information content, thinking of cultural empathy and knowing consumer psychology well. Together with these crucial elements, three types of pragmatic principles are utilized to explain why these descriptions are favored: Position Principle, Cooperative Principle, and Moderate Principle. Finally, the author summarizes a few useful findings and discussions in descriptions. They are concision and flexibility, unique and humanization and humor and art. 

Key words: product descriptions; intercultural communication; pragmatic principles

 

CONTENTS

摘要

Abstract

1. Introduction  1

2. Literature Review 1

3. Analytical Frameworks .2

  3.1 The Position Principle

  3.2 The Cooperative Principle

  3.3 The Moderate Principle

4.Methodology in Analysis and Key Elements in Descriptions 3

  4.1 Analysis on Successful Product Descriptions

  4.2 Key Elements and Pragmatic Principles in Descriptions

    4.2.1 Information Content

    4.2.2 Cultural Empathy

    4.2.3 Consumer Psychology

  4.3 Findings and Discussions

    4.3.1 Concision and Flexibility

    4.3.2 Unique and Humanization

4.3.3 Humor and Art

5.Conclusion 9

 

Bibliography 11

Acknowledgments  12

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上传会员 茉莉老师 对本文的描述:本文主要讨论了在跨文化语境中对产品的描述问题。作者分析了3个在中国市场获得成功的进口产品的描述,通过对这3个产品的描述分析得出了产品描述时的重要因素,即提供产品的信息......
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