索尼的多元化战略研究_英语论文.doc

资料分类:英语论文 上传会员:茉莉老师 更新时间:2017-04-05
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Abstract:SONY is one of the biggest multinational companies in the world at present. It has more than one marketing strategy. This thesis aims to investigate one of its strategies—diversification strategy. The world now is diversified and marketing strategies have the tendency toward diversification. Diversification can help the enterprise to enlarge its marketing scale, develop the potential of the inside resources and adapt itself to the outside competition. The paper firstly gives an overview of SONY and the diversification strategy. Then, it makes a research on SONY’s  products and service. Furthermore, it analyses the advantages and disadvantages of the diversification strategy. This study may help enhance people’s understanding of SONY.  

Key words: SONY; diversification strategy; products; service

 

CONTENTS

摘要

Abstract

1. Introduction..1

  1.1 Overview of SONY

  1.2 Definition of Diversification Strategy            

2. Sony’s Diversification Strategy2

  2.1 Diversification of Products

    2.1.1 Electronics Industry

    2.1.2 Entertainment Industry

    2.1.3 Finance Industry

  2.2 Diversification of Service

    2.2.1 Service in the Domestic Market 

    2.2.2 Service in the International Market

  2.3.Advantages and Disadvantages of Diversification Strategy

    2.3.1 Advantages

    2.3.2 Disadvantages

     3. Conclusion10

 

Bibliography.11

Acknowledgments..12

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上传会员 茉莉老师 对本文的描述:当今的世界是一个多元化的世界,营销方式也呈现多元化趋势。多元化经营是企业扩大经营,挖掘内部资源潜力,适应外部竞争的必由之路。本文首先讲了SONY的概况和多元化战略的定义......
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