国产服装品牌商标翻译研究--功能对等视角_英语论文.doc

资料分类:英语论文 上传会员:佩佩教授 更新时间:2017-09-08
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:5917
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract

 

Globalization has promoted the progress of international trade and enhanced consumers’ brand awareness. More and more domestic products have been exported into other countries. As the considerable part of exported products, apparel is no longer as simple as the primary demand of our daily life. Apparel brand name translation is not purely a matter of finding equivalent expressions in the target language but have magnificent influence of the psychology of clients. Apparel commodity with smooth, resounding and high-content-information brand name will attract more clients and meanwhile foster a fabulous and healthy company image. This thesis serves as a study of Chinese domestic apparel brand name translation from the perspective of functional equivalence theory by E. A. Nida. Deriving inspiration from this theory, the author analyzes the current situation and existing problems of Chinese domestic apparel brand name translation and explores the strategies of that.

 

Keywords: apparel brand name, domestic, functional equivalence, translation, strategy

 

Contents

Abstract

摘  要

1. Introduction-1

1.1 Research Background-1

1.2 Research Methodology-1

1.3 Thesis Structure-1

2. Literature Review-2

2.1 Definition of Nida’ s “Functional Equivalence”-2

2.2 The Current Domestic Research of Apparel Brand Name Translation-2

2.3 The Current Foreign Research of Apparel Brand Name Translation-3

2.4 Brand Name Translation from the Functional Equivalence Theory-4

2.5 Summary-4

3. Current Situation and Existing Problems-5

3.1 Meaningless Translation-5

3.1.1 Translating into Pinyin-5

3.1.2 Translating into the Combination of Pinyin and English-5

3.1.3 Controversy of Grammar Mistakes-5

3.2 Summary-6

4. Strategies of Chinese Domestic Apparel Brand Names Translation from the Perspective of Functional Equivalence Theory-6

4.1 Transliteration-6

4.2 Liberal Translation-7

4.3 Creative Translation-8

4.4 Non- Translation-8

5. Conclusion-9

References-10

相关论文资料:
最新评论
上传会员 佩佩教授 对本文的描述:As the considerable part of exported products, apparel is no longer as simple as the primary demand of our daily life. Apparel brand name translation is not purely a matter of finding equivalent expressions in the target language but have ma......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: