从语用学角度分析模糊语在广告中的应用_英语论文.doc

资料分类:英语论文 上传会员:王导 更新时间:2017-09-26
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:7898
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract

 

Along with economic development and the progress of science and technology, advertising occupies larger and larger proportion and has become an important part of our life. Advertisers resort to all kinds of means to promote products or services, among which, the application of vague language in advertising is very effective. There are no clear boundaries in vague language, therefore vague language contains large amount of information. Moreover, vague language is reserved, tactful, implicit and flexible. The use of vague language in advertising can enhance the appeal of advertisements and strengthen the buying inclination of consumers.

Vague language has rich pragmatic characteristics. Based on pragmatics, with the aid of Grics’s Cooperative Principle and Leach’s Politeness Principle, this thesis explores the application of vague language in specific advertisements and analyses how vague language implements its pragmatic functions. Finally, this thesis finds a reasonable use of vague language can attract consumers’ attention and has positive effects on advertising.

Through the study, the analysis of vague language in advertising can not only help consumers and English learners have a deeper and more comprehensive understanding of advertising language, but also provide useful reference for ad-writers so as to promote their products and services.

 

Key words: pragmatics; Cooperative Principle; Politeness Principle; advertising; vague language 

 

Contents

Abstract

摘要

1 Introduction1

2 Literature review2

2.1 Related theories3

2.1.1 Cooperative Principle3

2.1.2 Politeness Principle.4

2.2 Previous studies4

2.2.1 Studies abroad.4

2.2.2 Studies at home.5

3 Vague language based on Cooperative Principle.6

3.1 Flouting the maxim of quality6

3.2 Flouting the maxim of quantity8

3.3Flouting the maxim of relevance.9

3.4Flouting the maxim of manner10

4 Vague language based on Politeness Principle.11

4.1 Adhering to Tact Maxim.11

4.2 Adhering to Generosity Maxim12

4.3 Adhering to Agreement Maxim13

4.4 Adhering to Approbation Maxim.13

4.5 Adhering to Modesty Maxim.14

4.6 Adhering to Sympathy Maxim.14

4.7 Adhering to several maxims.15

5 Conclusion.16

References19

相关论文资料:
最新评论
上传会员 王导 对本文的描述:通过从语用学角度分析广告语言中的模糊语,一方面可以帮助消费者和英语学习者更深入更全面地理解广告语言的丰富内涵;另一方面也为广告撰写者提供了有益的借鉴以更好地应用模......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: