浅析英语商务信函写作中礼貌原则_英语论文.docx

资料分类:英语论文 上传会员:王导 更新时间:2017-09-30
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Abstract

 

Nowadays, the business cooperation is developing rapidly between countries and business English correspondence plays a indispensable role in the frequent foreign trade. Business English correspondence has already became a significant method to communication. By sending business letter, the dealers can exchange basic information of commodity, negotiate and solve problems in the trade. A proper business English correspondence can increase the possibility of a successful deal as well as help to build a friendly relationship between the two sides. If the writer writes letters under the premise of understanding the cultural customs of different countries and uses politeness principle skillfully, possibly a lot of unnecessary loss will be avoided in international business activities. Therefore, it is very important to understand and master the skills of writing a decent and courtesy business English correspondence.

This paper on the basis of politeness principles, mainly analyzes the application of politeness strategies in a better way in rejection and non-rejection business correspondence.

 

Key words: politeness principle; business correspondence writing; rejection business correspondence; non-rejection business correspondence

 

Contents

Abstract

中文摘要

1 Introduction-1

2 Politeness principles-1

2.1 The previous study of politeness principles-1

2.2 The definition of politeness principles-2

3 Embodiment of politeness strategies in business letter-3

3.1 Rejection business letter-3

3.1.1 The usage of concession clause-4

3.1.2 The usage of passive voice-5

3.1.3 The usage of euphemism-5

3.2 Non-rejection business letter-5

3.2.1 The usage of appropriate words and sentence-6

  3.2.1.1 The usage of moral verb.6

  3.2.1.2 The usage of you-attitude. 6

  3.2.1.3 The usage of pleased, thank you, we have pleased.7

3.2.2 The usage of conditional sentence-8

3.2.3 Showing sympathy-8

3.2.4 Using approbation-9

3.2.5 Apologizing sincerely-9

4 Conclusion-10

References-11

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上传会员 王导 对本文的描述:With the development of the global economy, business correspondence has played an important role in modern international trade. Business letter has its own unique characteristics and requirements in the language. The writing forms and method......
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