Abstract

Business English is playing an increasingly important role in the booming global trade and business activities. As the property of business English, pragmatic strategies contribute to smooth business activities. This paper analyzes the application of pragmatic strategies to business negotiations, in order that business activities can be more appropriately conducted in the future .In the early stage of the study, by reading literature and text analysis, the author collected many predecessors’ opinion studied and discussed in previous writing and got familiar with the topic. In the paper, the author firstly gives the definition of pragmatic strategy, secondly elaborates the pragmatic strategies including Cooperative Principle,Verbal Behavior, Politeness Principle and analyzes the application of the above strategies to business negotiation by using specific examples at last. If knowing how to properly use pragmatic strategies and make every effort to avoid their negative effect, business negotiation can be smoothly and efficiently regulated.

Key words: pragmatic strategies; cooperative principle; verbal behavior; politeness principle

Contents

Abstract

中文摘要

1 Introduction-1

2 Literature Review-2

2.1 Relevant Research-2

2.2 New perspective-2

2.3 Definition of Pragmatic Strategies-2

3 The Application of Pragmatic Strategies to Business Negotiation-3

3.1 The Applications of Cooperative Principle-4

3.2 The Applications of Verbal Behavior-6

3.3 The Applications of Indexical Expressions-8

3.4 The Applications of Politeness Principle-10

4 Conclusion-12

References-14