礼貌与合作原则在国际商务谈判中的运用_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-08
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Abstract: Along with the development of globalization, international trade has become increasingly frequent. As its premise, international business negotiation is the main content of international business activities. It plays a decisive role in international business activities. In  international business negotiations, a series of problems will appear. In order to coordinate the interest and reach the agreement in the negotiations, we need to use some strategies and skills. From the perspective of pragmatic strategies, the application of cooperative principle and politeness principle promotes international business negotiation smoothly. This paper aims to study how to effectively use the politeness principle and the cooperative principle in business activities when English as the dominant language, and to promote the international business negotiation through avoiding some common problems in international business negotiations.

 

Key words: politeness principle; cooperative principle; international business negotiation

 

Contents

Abstract

中文摘要

1.-Introduction-4

2.-The Linguistic Features of Cross-Cultural Business Negotiations-6

2.1 Objectivity-6

2.2 Pertinence-7

2.3 Logic-7

2.4 Accuracy-7

2.5 Flexibility-8

3.-Politeness Principle and Cooperative Principle-8

3.1 Politeness Principle-8

3.2 Cooperative principle-9

3.3 The relationship between politeness principle and cooperative principle-10

4.-The Application of Politeness Principle and Cooperative Principle in Cross-Cultural Business Negotiations-11

4.1 The Application of Politeness Principle in Cross-Cultural Business Negotiations-11

4.1.1 Lexical Items-11

4.1.2 Syntax-14

4.1.3 Tense, Voice and Mood-16

4.2 The Application of Cooperative Principle in Cross-Cultural Business Negotiations-19

4.3 The Application of Both Politeness Principle and Cooperative Principle in Cross-Cultural Business Negotiations-21

5.-Conclusion-23

References

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上传会员 梦溪 对本文的描述:为了使谈判双方达成一致,在谈判中要讲究策略和技巧,协调各自的利益,从而达成协议。从语用策略的角度出发,应用礼貌原则和合作原则能更有好的促进国际商务谈判的顺利进行。......
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