咖啡店名的语言文化特征研究_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-09
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Abstract: The naming of stores is a comprehensive art of linguistics, sociology, economics, psychology, and so on. Store names have the same distinguishing function as personal names and geographical names. Furthermore, they are the direct means for businessmen to attract customers. In addition, store names not only reflect the business philosophy but also reflect people's aesthetic psychology and cultural psychology in a certain time and area. From multiple angles of syllable, grammar and structure, this paper conducts a comprehensive analysis of language features based on coffee shop names on Shanghai Nanjing Road by the qualitative and quantitative analysis, which help us find that pure foreign language names account for the largest proportion, and the four-syllable names are used most widely and so on, so that we could have a certain knowledge of Shanghai cafe naming features, which reflects the rich and unique culture in Shanghai. 

 

Key words: coffee shop names;linguistic features;cultural features

 

Contents

Abstract

摘要

1. Introduction-1

2. The Formation of Coffee Shop Names-3

2.1 Orthographic Names-3

2.2 Phonological Names-4

3. Linguistic Features in Coffee Shop Names-7

3.1 Linguistic Features of General Names-8

3.1.1 Relations Between General Names and Its Distribution-8

3.1.2 Relations Between General Names and Syllable Numbers-10

3.2 Linguistic Features of Special Names-11

3.2.1 Relations Between Special Names and Grammatical Structure-11

3.2.2 Relations Between Special Names and Rhetorical Devices-13

4. Cultural Features of Coffee Shop Names-14

4.1 The Social-cultural Factors in Shop Names-15

4.2 The Cultural Psychology Factors in Shop Names-16

5. Conclusion-17

References-20

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上传会员 梦溪 对本文的描述:采用定性与定量分析法结合的方法,从音节、语法以及结构等多个角度对上海南京路的咖啡厅店名进行全面的语言特征分析,发现纯外语的店名占比例较大,且四音节的店名......
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