中美快餐业企业文化对比_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-17
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:6230
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract

 

At present, due to the fast pace of our work and life, fast food comes to us. In Chinese market, American fast food appears everywhere, such as Kentucky Fried Chicken, McDonald’s, Pizza hut and so on. However, the well-known Chinese fast food can be counted on my fingers. By comparison, the main products, the prices, the environments of Chinese and American restaurants are different from each other. The differences are because of the different enterprise cultures. Enterprise culture, which, as a form of economic culture, reflects the features of management. In this thesis, we pay attention to cultural differences between Chinese and American fast food enterprises in some aspects, such as the main products, working process, decoration of the noshery and values of the enterprises. Then we can know the problems of Chinese fast food restaurants, for example, the poor service, and know the strengthens of Chinese fast food restaurants, for example, the typical products which are more suitable for Chinese.

 

Key words: enterprise culture; fast food; comparison 

 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-2

2.1 Definition of Enterprise Culture-2

2.2 Function of Enterprise Culture.-2

2.3 Theoretical Achievements of the Predecessors-4

3. Comparison Between the Typical Examples.-5

3.1 The Main Products in the Restaurants-5

3.2 Working Processes8

3.3 Decoration of the Noshery.10

3.4 Dresses and Manners of the Staff.11

3.5 Values of the Enterprises-.12

4. Interaction Between Chinese and American Fast Food-13

4.1 Localizing American Fast Food-13

4.2 Studying from American Fast Food-14

5. Conclusion-14

Works Cited-16

相关论文资料:
最新评论
上传会员 梦溪 对本文的描述:本文关注中美快餐在菜品种类、制作过程、餐厅布置、员工服饰和礼仪以及企业价值观的差异,从而了解我国的快餐企业自身存在的问题,如在服务方面的欠缺;了解我国快餐企业自身......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: