浅析知名食品商标翻译_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-18
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Abstract

 

 With the globalization of economy, the international trade has become a very critical power for promoting the economic development of the whole world.  The market promotion of the production and service dependS a lot on the quality of the translation of trademarks. And the trademarks of food gain a lot of attention because of its high relatedness with daily life. This paper analyzes the rules and strategies of translating trademarks based on the theory of Skopostheorie, which has a positive influence on the practice in real life.  This paper, in the first part, introduces briefly the general knowledge of food trademarks and its impact on products. As stated in the title, this paper then mainly deals with Skopostheorie and its application in the second part. In the final part, on the basis of the analysis, this paper naturally draws a conclusion concerning the strategies of the translation of trademarks. There are mainly three kinds of translation methods: transliteration, liberal translation and the transliteration combined with literal translation.

 

Keywords: trademark; translation; Skopostheorie

 

Contents

Abstract

摘要

1. Introduction-1

1.1Definition and Functions of food trademarks1

1.2 Background and basic cocepts of Skopostheorie-1

2. Literature Review-2

3. Applying Skopostheorie to the Translation of Food Trademarks-3

3.1 The advantages of Skopostheorie in the translation of food trademarks-4

3.2 The limitation of Skopostheorie in the translation of food trademarks.4

4. Translation Strategies of Food Trademarks-5

4.1 Transliteration5

4.2 Liberal translation.7

4.3 Translation combined with literal translation8

4.4 Other translation strategies9

5. Conclusion-10

Works Cited-13

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上传会员 梦溪 对本文的描述:本文拟从德国功能翻译理论的目的论视阈下来探讨和分析知名食品商标的翻译所应遵循的原则及采用的翻译策略,对于指导食品商标的翻译实践具有一定的积极意义。本文的第一部分是......
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