委婉语在商务谈判中的运用研究_英语论文.doc

资料分类:英语论文 上传会员:梦溪 更新时间:2017-10-18
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Abstract

 

This thesis mainly analyzes the application of euphemism in business negotiation. The aim of this thesis is to study the importance of how to use the language appropriately during business negotiation in order to develop international trade cooperation between countries successfully. Firstly, the author introduces the definition and characteristics of euphemism and the related study of euphemism in business negotiation. Then, the author shows the application of euphemism in business negotiation, such as the application modes of euphemism and problems should be concerned. The last part of the paper is to give strategies towards business negotiation. 

 

Keywords: euphemism; business negotiation; application

 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-1

2.1 Definition of euphemism-1

2.2 The characteristics of euphemism-2

2.3 Related study of euphemism in business negotiation-3

3. Applications of Euphemism in Business Negotiation-3

3.1 The application modes of euphemism-4

3.2 Problems should be concerned-10

4. Strategies towards Business Negotiation-11

4.1 Being tact and generous-11

4.2 Showing modesty and sympathy-12

4.3 Minimizing dispraise of others and seeking consensus-13

5. Conclusion-13

Works Cited-15

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上传会员 梦溪 对本文的描述:本文主要分析了商务谈判中委婉语的运用研究,目的是通过研究商务谈判中如何正确使用语言来成功进行国际贸易合作。首先,作者介绍了委婉语的定义,特征以及相关研究 。然后作者......
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