从言语行为理论分析广告语中的模糊性_英语论文.doc

资料分类:英语论文 上传会员:龚老师 更新时间:2017-10-20
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Abstract

 

In the modern world, advertising plays an important role in commercial field and penetrates in all aspects of our daily life. Though advertising requires precision and accuracy in the content, language itself is fuzzy. Fuzziness is a basic attribute existing in all kinds of language patterns. The application of fuzziness not only expresses the communicative intention of advertising but also makes advertising more attractive and persuasive. This thesis explores fuzziness in advertising from the perspective of Austin’s speech act theory by analyzing different kinds of examples. It is aimed at showing the significance of the application of fuzziness in advertising as well as making people better understand fuzzy advertising. At the same time, people can take full advantage of fuzziness and give full play of the role of it in advertising. 

Key words: fuzziness; advertising language; speech act theory

 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-2

3. Linguistic Realizations of Fuzziness in Advertising-3

3.1 Semantic realizations-3

3.2 Syntactic realizations-4

4. Fuzziness Employed by Speech Act Theory in Advertising-4

4.1 Fuzziness in advertising from the perspective of locutionary act-5

4.2 Fuzziness in advertising from the perspective of illocutionary act-6

4.3 Fuzziness in advertising from the perspective of perlocutionary act-7

5. Significance of the Application of Fuzziness-9

5.1 The political significance-9

5.2 The economic significance-10

5.3 The cultural significance-10

5.4 The communicative significance-11

6. Conclusion-11

Works Cited-13

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上传会员 龚老师 对本文的描述:模糊性的使用不仅传达了广告的交流意图,而且使广告变得更加吸引人们注意力,也使得广告更加有说服力。本文通过分析各种不同的例子,从奥斯汀言语行为理论来探讨广告语言中模......
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