从关联理论角度分析商品广告中隐喻的应用_英语论文.doc

资料分类:英语论文 上传会员:龚老师 更新时间:2017-10-20
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:5003
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract

 

Based on relevance theory, this paper analyzes how metaphors can be understood from the perspective of pragmatics through a number of examples of product advertising and explains why advertisers choose this strategy to attract the public to ensure a successful communication. Metaphor is based on the similarity between things and similarity of the acquisition is subject to context and people's cognitive ability and other factors, but because any discourse is related to the similarity of the process of seeking metaphor, which is just to seek the process of relevancy. Relevance theory is "every ostensive communication action, passing a hypothesis: the action itself has the optimal relevance." The success of this communication not only lies in that the hearer can understand the linguistic meaning of discourse, more importantly, if the expresser makes ostensive behavior, the hearer can reason the real intention. Thus, Advertisers want audience to be able to infer from the context and obtain the implied meaning.

 

Keywords: metaphor; product advertising; relevance theory

 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-1

2.1 Previous studies on metaphor-2

2.2 An overview of product advertising-3

2.3 An introduction to relevance theory-4

3. Applictions of Metaphor in Product Advertising-6

3.1 Definition of metaphor-6

3.2 Analysis of metaphor in product advertising-7

4. Applications of Relevance Theory to Metaphor in Product Advertising-8

4.1 Applications of ostensive-inferential to metaphor in product advertising-9

4.2 Applications of optimal relevance to metaphor in product advertising-10

4.3 Applications of cognitive context to metaphor in product advertising-10

5. Conclusion-11

Works Cited-13

相关论文资料:
最新评论
上传会员 龚老师 对本文的描述:关联理论是“每一个明示交际行动,都传递一种假定:该行动本身具备最佳关联性”。这个交际的成功之处不仅仅在于听者可以理解话语的语言意义,更重要的是如果表达者做出了明示行为......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: