国际商务中的跨文化交际问题_英语论文.doc

资料分类:英语论文 上传会员:龚老师 更新时间:2017-10-20
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Abstract

 

With the acceleration of economic globalization, in modern society, the cross-company, cross-national, cross-cultural business activities have become increasingly frequent, intercultural exchanges between people of different cultural backgrounds with each day passing. The linguistic and cultural differences caused more obstacles. Understanding and mastering the knowledge and skills of cross-cultural communication under the multicultural background can reduce or eliminate the misunderstanding frictions and conflicts caused by cultural differences. This action also has great practical significance to effectively be engaged in international business activities and to improve productivity.

 

Keywords: cultural differences; international business; intercultural communication

 

Contents

Abstract

摘要

1. Introduction-5

2. Intercultural Communication-5

2.1 Culture and Intercultural communication.-5

2.2 Importance of Intercultural communication-7

2.3 Reasons for Intercultural communication problem-8

3. The Intercultural Communication in International Business-10

3.1 Attitudes Towards Management-10

3.2 Intercultural communication in business contract-10

3.3 Intercultural communication in business negotiation-11

3.4 Intercultural communication in business etiquette-13

3.4.1 Making an appointment-14

3.4.2 Greeting-15

3.4.3 Giving gifts-15

4. Conclusion-16

Works Cited-17

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上传会员 龚老师 对本文的描述:在现代社会,经济全球化不断加速,跨公司、跨国家、跨文化的商务活动越来越频繁,不同文化背景人们的跨国往来与日俱增,语言和文化的差异造成了更多的障碍,了解和掌握多元文化背......
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