浅析汽车商标品牌的翻译策略_英语论文.doc

资料分类:英语论文 上传会员:龚老师 更新时间:2017-10-20
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:5265
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract

 

With the globalization of the world economy, especially China joins in WTO. The trademark translation has become a significant part of the marketing. An automobile brand name is not a mere name of a car or a manufacturer, enterprise culture and brand value will impress the public by a delightful auto brand. Therefore,it comes to the important significance of translation in the automobile brand names. The article discusses the language feature of trademarks and the principles of trademarks in translation. Based on data of some automobile names, this paper tries to make research on the translation of automobile trademark names with some theories such as Nida's functional equivalence theory. By using plenty of trademarks examples, this paper not only wants to show the translation strategies of auto brand, but also arouse global automaker, especially Chinese manufacturers to foster a globalization and cultural communication awareness.

 

Keywords: automobile brand name; translation strategy; translating     trademark; cultural differences

 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-2

2.1 Auto Trademark and Brand Name Translation-2

2.2 Reaserach on Auto Trademark Translation -3

3. The Translation of Auto Trademarks-4

3.1The Principle of Simplicity -4

3.2The Principle of Aestheticism -6

4. Analysis of the Auto Trademark Translating Methods-7

4.1 Transliterations-7

4.2 Literal Translation-8

4.3 Free Translation-9

4.4 Combination of Transliteration and Literal Translation-11

5. Conclusion-12

Works Cited-14

相关论文资料:
最新评论
上传会员 龚老师 对本文的描述:基于所收集的汽车品牌,并结合奈达的功能对等等翻译理论试图对其进行实证对比研究。将翻译理论和汽车商标翻译紧密结合,通过大量实例分类探讨在展现品牌和兼顾文化的过程中力......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: