教育话语商品化的篇际互文性研究_英语论文.docx

资料分类:英语论文 上传会员:白鲸 更新时间:2017-11-04
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ABSTRACT

 

University prospectus is an important genre that deserves careful studies both because of its stylistic features and because of its roles in higher education. While traditional prospectuses aimed at passing on information, today’s prospectuses, under the impact of commodity economy, strive to establish a positive image of the universities for the purpose of persuading more students to buy educational products. When preparing a prospectus, universities view students as customers with special needs. Therefore, the communicative function of prospectuses has been transformed from exchanging educational information to marketing and promoting educational products. 

This thesis, by making a case study of university prospectus from both within and without China, attempts to examine the interdiscursive features of commodified educational discourse within the theoretical framework of Fairclough’s discourse intertextuality and Swale’s genre theory. This study will have two implications: theoretically, it will perfect the framework for the analysis of educational discourse and, therefore shed some light for future studies carried out from similar perspectives. In the meantime, it will provide some suggestions for the writing of university prospectus. 

 

Key words: Prospectus; Interdiscursivity; Commodified Educational Discourse

CONTENTS

ACKNOWLEDGEMENTS

ABSTRACT

摘要

Chapter One-1

INTRODUCTION-1

1.1 Objective and Significance of the Study-1

1.2 Structure of the Thesis-1

Chapter Two-3

LITERATURE REVIEW-3

2.1 Definition-3

2.2 Previous Studies on Educational Discourse-3

2.3 Previous Studies on University Prospectus-5

Chapter Three-7

RESEARCH DESIGN-7

3.1 Data Collection and Description-7

3.2 Theoretical Framework-8

3.3 Data Analysis-9

Chapter Four-13

RESULTS AND DISCUSSION-13

4.1 The Genre Level-13

4.2 The Content Level-14

4.3 The Lexical/Linguistic Level-15

Chapter Five-17

CONCLUSION-17

5.1 Major Findings-17

5.2 Implication of the Study-18

5.3 Limitations-18

REFERENCE-19

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上传会员 白鲸 对本文的描述:通过文献梳理,可以看出学界没有将教育话语商品化的文类研究与篇际互文性结合到一起,忽视了语步结构和文本内容在功能上的联系及互文性。鉴于这个原因,本论文将从篇际互文性......
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