英语广告中歧义的语用功能_英语论文.doc

资料分类:英语论文 上传会员:白鲸 更新时间:2017-11-05
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ABSTRACT

 

Ambiguity appears in all languages and is very common in our lives. With the development of modern advertising, ambiguity is widely applied in the advertisements. This study focuses on analyzing the adoption and pragmatic functions of ambiguity in advertisements. English advertisements mainly apply phonological ambiguity, lexical ambiguity, syntactic ambiguity and pragmatic ambiguity to attract customers’ attention, convey convert information and coordinate the relationship between the customers and merchants effectively. My paper have classified ambiguity on the level of linguistics and studied applications of different ambiguity in advertisements. And my paper have also proposed the pragmatic functions of ambiguity in advertisements according to my study.

 

Key words: advertising; ambiguity; pragmatic functions

 

CONTENTS

ACKNOWLEDGEMENTS

ABSTRACT

摘要

Chapter One INTRODUCTION-1

Chapter Two LITERATURE REVIEW-2

2.1 Ambiguity-2

2.1.1 Definition of ambiguity-2

2.1.2 Features of ambiguity-2

2.1.3 Classifications of ambiguity-4

2.2 Advertising-4

Chapter Three ANALYSIS OF AMBIGUITY IN ADVERTISING LANGUAGE-6

3.1 Phonological Ambiguity-6

3.1.1 Homophone-6

3.1.2 Homophonic phrases-6

3.2 Lexical Ambiguity-7

3.2.1 Polysemy-7

3.2.2 Semantic change-8

3.3 Syntactic Ambiguity-8

3.4 Utterance Ambiguity-9

Chapter Four PRAGMATIC FUNCTIONS OF AMBIGUITY IN ADERTISING LANGUAGE-10

4.1 Accomplishing AIDA-10

4.2 Conveying Covert Information-11

4.3 Coordinating the Relationship between the Customers and Merchants Effectively-12

Chapter Five CONCLUSION-14

REFERENCES-15

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上传会员 白鲸 对本文的描述:本文首先将陈述歧义的定义,并找出歧义的种类及其在英语广告中的应用,并加以分析各自的语用功能,让大家在以后看广告可以随时洞悉广告中所传达的真正意思,也可以让大家在以......
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