需要金币： 1000 个金币 |
资料包括：完整论文 |  |
 |
| 转换比率：金额 X 10=金币数量， 例100元=1000金币 | 论文字数：6105 |  | |
| 折扣与优惠：团购最低可5折优惠 - 了解详情 | 论文格式：Word格式(*.doc) |  |
Abstract: This study aims to discuss the application of zero translation in trademark translation and establish a new mode of trademark translation. Zero translation is a new translation theory, which is in line with Functional Equivalence and Principle of Least Effort. This paper puts forward several zero translation strategies in trademark translation ----- transliteration, free translation, complementary translation and transference, and concludes that zero translation plays an important role in improving translation efficiency and promoting international communication. Key word：Trademark translation; Zero translation; Translation strategies
CONTENTS Abstract 摘要 1. Literature Review1 2. Description of Trademark Translation.2 3. Theoretical Basis of Zero Translation3 3.1 Functional Equivalence 3.2 Principle of Least Effort 4. Strategies of Zero Translation in Trademark Translation6 4.1 Transliteration 4.2 Free Translation 4.3 Complementary Translation 4.4 Transference 5. Conclusion.10 Bibliography.11 Acknowledgements12 |
