商业广告中的模糊语及其语用功能_英语论文.doc

资料分类:英语论文 上传会员:白鲸 更新时间:2017-11-10
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:6146
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract: In this thesis, the phenomenon of fuzziness in commercial advertisements and its pragmatic functions are investigated. Based on previous studies, the formation of fuzziness are studied by using analytical and synthetic methods. Besides, this paper will describe and analyze the functional context by cases of commercial advertisements from the perspective of linguistics. The study of fuzziness in commercial advertisements can further linguistic study of fuzziness and guide the creation and originality compos of commercial advertisements. 

Key words: fuzziness; commercial advertisements; pragmatic function

 

CONTENTS

Abstract

摘要

1. Introduction1

2. Literature Review.2

  2.1Definition of Fuzziness

2.2Previous Studies

3. The Formation of Fuzziness in Commercial Advertisements3

4. Application of Fuzziness in Commercial Advertisements.4

4.1 Phonetic Level

4.2 Lexical Level

   4.2.1Verbs

   4.2.2Qualifying Words

   4.2.3Numerals

  4.3.Syntactic Level

     4.3.1Ellipsis Sentence

     4.3.2 Interrogative Sentence

5. Pragmatic Functions of Fuzziness in Commercial Advertisements.10

  5.1Making Advertisements More Impressive

  5.2Improving Efficiency and Flexibility

  5.3 Making Advertisements More Polite.

  5.4 Maintaining Relationship between Advertisers and Customers.

6. Conclusion.13

Bibliography15

Acknowledgements.16

相关论文资料:
最新评论
上传会员 白鲸 对本文的描述:本文研究商业广告中的模糊语现象及其语用功能。基于先前研究,从语言模糊性角度入手,使用综合与分析的方法,探讨广告模糊语的形成背景和原因,并通过一些广告实例,分析模糊......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: