国际商务谈判的双赢语用策略分析_英语论文.doc

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Abstract: Negotiators in international business should bear the concept of win-win in mind and use some pragmatic strategies, such as politeness strategies, euphemism strategies, cooperative principle and concession strategies, to achieve maximum benefits of the both parties. This paper aims to analyze the basic characteristics of the pragmatic strategies in international business negotiation and its practical application in win-win negotiation from the perspective of pragmatic strategies of sociolinguistic, and then illustrate the obstacles of getting an interest maximum in international business negotiation.

 

Key words: pragmatic strategies; win-win negotiation; obstacles

 

CONTENTS

Abstract

摘要

1. Introduction-1

2. Literature review-1

3. Features of Pragmatic Strategies-2

4. Win-win Pragmatic Strategies in International Business Negotiation-3

4.1 Politeness-3

4.1.1 Positive politeness-4

4.1.2 Negative politeness-6

4.2 Cooperative principle-7

4.3 Euphemism-8

4.4 Concession-10

5. Conclusion-10

Bibliography-11

Acknowledgements-12

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上传会员 白鲸 对本文的描述:本文旨在从社会语言学的语用策略角度,通过收集有关文献资料,分析国际商务谈判中的语用策略的基本特点及其在双赢的商务谈判中的实际应用,并阐述影响国际商务谈判双方取得利......
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