从生态翻译学角度谈服装品牌名翻译_英语论文.doc

资料分类:英语论文 上传会员:白鲸 更新时间:2017-11-11
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Abstract:  This paper aims to expound the functions of brand names and analyzes the influencing factors on translation of garments’ brand names from the perspective of Eco-translatology theory, including cultural factors of the target customers, psychological needs and legal factors. This research also discusses the techniques of the translation of garments’ brand names under the Eco-translatology theory, such as adaptive transformation from the linguistic dimension, cultural dimension and the communicative dimension.

Key words: Eco-translatology theory; garments’ brand name; translation; three-dimensional transformation

 

CONTENTS

Abstract

摘要

1. Introduction to Brand Names.1

1.1 Brief Introduction to Garments’ Brand Names 

1.2 The Functions of Brand Names 

1.2.1 Identifying the Source and Information of Products

    1.2.2Guaranteeing the Quality of Products

    1.2.3 Advertising Function

2. Overview of Eco-translatology.4 

2.1Background and Development

2.2 ‘Three-dimensions’ of Eco-translatology  

2.2.1 Adaptive Transformation from the Linguistic Dimension 

2.2.2 Adaptive Transformation from the Cultural Dimension

2.2.3 Adaptive Transformation from the Communicative Dimension

3. Translation of Garments’ Brand Names Based on Eco-translatology Theory6

3.1 The Factors to Be Considered in Translation of Garments’ Brand Name

3.1.1 Cultural Factors

3.1.2 Psychological Factors

3.1.3 Legal Factors

3.2 Techniques and Examples under the Eco-translatology Theory 

3.2.1 Adaptive Transformation from the Linguistic Dimension 

3.2.2 Adaptive Transformation from the Cultural Dimension

3.2.3 Adaptive Transformation from the Communicative Dimension

4. Conclusion.10

Bibliography12

Acknowledgements.13

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上传会员 白鲸 对本文的描述:本文以生态翻译学为指导,旨在介绍品牌的功能,分析在生态翻译学指导的服装品牌名翻译应考虑的几个因素,其中包括:目标消费者所处的文化因素, 目标消费者的心理需求因素和相关......
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