中西方文化差异对商标翻译的影响_英语论文.doc

资料分类:英语论文 上传会员:白鲸 更新时间:2017-11-11
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Abstract: With the assistance of Literature Review and analytical method, this article mainly analyzes the specific translation problems in the course of trademark translation with the case study in different cultural backgrounds for reference. The appropriate strategies are proposed to explore the different methods to translate trademarks under different cultural contexts

 

Key words: Literature Review; analytics; trademark translation

 

CONTENTS

Abstract

摘要

1. Introduction1

2. Literature Review.2

3. Influence on the difference between Chinese and Western cultures in trademark translation.3

3.1 Cultural conflicts in trademark translation

3.2 Trademark translation examples based on cultural differences

4. Strategies to reduce cultural conflicts in trademark translation.4

4.1 Fundamental principles of trademark translation

4.1.1 Loyalty

4.1.2 Simplicity and innovation

4.2.2 Free translation

4.2.3 Combination of transliteration and free translation

5.Conclusion7

Bibliography9

Acknowledgements10

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上传会员 白鲸 对本文的描述:本文旨在运用文献资料法和分析法相结合的方法,结合一些在中外不同文化背景下商标翻译的实例,就当前在商标翻译过程中出现的具体问题进行分析,并提出适当的策略并发掘对处在......
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