礼仪在商务交际中的运用_英语论文.doc

资料分类:英语论文 上传会员:白鲸 更新时间:2017-11-12
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Abstract: With the rapid development of our country’s economy, more and more international business men find their opportunity in China. As one of the ancient civilization, China is noted for its great etiquette. This study aims to analyze the application of business circumstance and further develop the effect of etiquette in business communication. By applying cooperative principle and politeness principle in pragmatics, we can accelerate the development of business activities. The results show that application of etiquette has great influence in business communications. Furthermore, we have to avoid the violence of these two principles. The paper concludes that in business communications, etiquette can make or break a deal.

 

Key words: business; etiquette; application

 

CONTENTS

Abstract

摘要

1. Introduction1

2. Literature Review 2

3. Theory support.3

3.1 Definition and functions of etiquette

3.2 Definition of cooperative principle

3.3 Definition of politeness principle

4. Application of business etiquette.5

4.1 Features of business etiquette

4.2 Etiquette under cooperative principle

4.3 Etiquette under politeness principle

5. Conclusion11

Bibliography.12

Acknowledgements13

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上传会员 白鲸 对本文的描述:本文旨在分析礼仪在商务情境中的运用情况,并且用语用学中的合作原则和礼貌原则作为理论基础,进一步深化礼仪在商务交往中的作用,促进商务活动更加顺利开展。本文论证了商务......
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