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Abstract: Under the guidance of the theories of high context and low context language, direct speech and euphemism, non-verbal communication and cultural migration, and based on the results of previous studies of cross-cultural communication and two cases, including the failure of European Disneyland project and Shenzhen Zaotech Co.,Ltd., this paper analyzes the problems of cross-cultural communication in multinational corporations in a rational way, which include obstacles to verbal communication, cultural differences and cultural stereotypes. Finally the concrete measures are put forward to promote cross-cultural communication effectively, such as understanding and respecting cultural differences, eliminating cultural prejudices, improving language skills and applying different communication styles. Key words: cross-cultural communication; problems; measures
CONTENTS Abstract 摘要: 1. Introduction ...1 2. Theoretical Basis ..2 2.1 High Context and Low Context Language 2.2 Direct Speech and Euphemism 2.3 Non-verbal Communication 2.4 Cultural Migration 3. Problems in Cross-Cultural Communication in Multinational Corporations4 3.1 Obstacles to Verbal Communication 3.2 Cultural Differences 3.3 Cultural Stereotypes 4. Advice on Promoting Effective Cross-Cultural Communication .7 4.1 Understanding and Respecting Cultural Differences 4.2 Eliminating Cultural Prejudices 4.3 Improving Language Skills 4.4 Applying Different Communication Styles 5. Conclusion ..9 Bibliography...10 Acknowledgments..12 |