So they rack their brains to create vivid and unique trademark to make lasting impression on consumers. With the hope to attract more consumers in the target market, trademarks should be translated appropriately....

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Every nation, every country has its own unique characteristics and long history. Songs is a good way to perform their respective cultures. To get a comprehensive perceptions about the Euro-American music and habits, and to communicate with f...

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Worried about her mother’s situation, Denver, Sehte’s another daughter left the premise No.124 to seek the help of her former teacher Lady Jones. In the end the ghost is driven by the black community and Sethe’s new life begins...

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We are living in a world which is full of beauty, wonders and colors. Around us are the blue sky, white cloud, red sun, green trees and colorful flowers. Obviously, colors play an indispensable role in our lives. For many years, people have ...

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Toni Morrison joined the exclusive ranks of the world’s premier writers when she became the first African-American woman to win the Nobel Prize in literature in 1993. This prize shows not only her achievement in literature but also the rec...

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This glorious success makes “Harry’s mother”, J.K.Rowling, become one of the most popular children’s literature authors in the world. Rowling’s experiences contribute a lot to the composition of the books. She was born on 31 July 1...

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Eisenhower, late American president, once launched a famous saying: “to spend one USD on the publicity is equal to spending five USD on the national defense”. His saying has vividly demonstrated that publicity as well as the translation ...

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Lord of the Flies is the first published novel of William Golding in 1954, which details the adventures of British schoolboys stranding on a deserted island in the Pacific Ocean who then descended themselves into crazy behaviors. ...

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This study, including three major parts, aims to explore the nature of this phenomenon itself by using both quantitative and qualitative methods in order to reach a more scientific and comprehensive conclusion about English hegemony. ...

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The key is whether the translation is excellent and attractive as the source text. This dissertation will analyze the translation strategies of the PSA in terms of literal translation, loan translation, compensation, and application of the f...

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Most readers are moved by Heathcliff’s eternal love for Catharine; meanwhile, they are also shocked by the complex and profound humanity reflected by Heathcliff’s revenge on Hindley，Edgar as well as their descendants....

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In the language world, the function of numbers is to express literal meaning. Affected by cultural differences in national psychology, religious belief, language worship, although the connotation and denotation of Chinese...

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The first national seminar of public signs translation was held in the September, 2005. From then on, the study of public signs translation becomes more systematical and more and more scholars make contributions to it...

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A Passage to India, Foster’s acknowledged masterpiece, was the result of his two experiences to India. It is the two experiences that give him the opportunity to see the “real India”, the British rule in India and the conflicts between...

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A powerful Trademark (TM) embodies a unique set of values and attracts and hence stimulates consumers' interest. TM is significant for developing the product's images. A successful developed TM can bring about enormous value in a real sense,...

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Public signs are language and communication tools used to present necessary and useful information to public, which constitute an important part of communication materials, including road signs, signs in tourist attractions, ...

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The Color Purple is a tale of the struggle of Celie, a poor uneducated black woman who finds her identity and independence as a black woman despite her hardships. In this story, Celie writes letters to God in which she tells about her life-h...

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Though Hosseini has practiced internal medicine since 1996, he yearned to write. When Khaled Hosseini was a child, he read a great deal of Persian poetry as well as Persian translations of novels ranging from Alice in Wonderland to Mickey Sp...

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At the same time, with the development of the society, euphemisms consist of every aspects of social life like politics, economy, culture and education. All euphemisms, not only show their respective development of historical cultures of the...

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The traditional Christmas day starts from the evening of the 24th in December, and ends up in the next morning with a lot of gifts under the Christmas tree. Then a question about the gift’s origin comes out—whether the Santa Claus does e...

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We pay a lot of attention to English teaching and learning in China, as English indeed plays an important role in communications with the outer world. As far as the curriculum of our country is concerned, English, as a subject for students, ...

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Especially their outstanding contributions in the world economy and the extraordinary influences on the globe business activity, which are the main impetus for the country’s development, have shocked the whole nations in the world....

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During the English-Chinese translation process, substantives translation are always just getting the basic meaning from dictionaries, while functional words are the determinants for organizing sentences; substantives are lack of change of fo...

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Equivalence-Based theories, which translation theory hold the view that the translated advertisement should have the equivalent or similar effect on the receptors as the source one on the original consumers. However...

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Speech Act Theory is the first major theory in the study of language in use. It was first introduced by the Oxford philosopher John L. Austin in his most famous work, and then developed by his student —the American philosopher John R. Sear...

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Due to the intrinsic differences between English and Chinese, the English long sentences often poses a problem for English-Chinese translating. How to translate English long sentences has become a classic issue in translation studies. Those ...

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The significance of the paper is to study cultural differences on the impact of globalization of Coca-Cola brand, which allows readers to learn more about information of Coca-Cola. It analyzes the topics from the following aspects....

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Pride and Prejudice is one of Jane Austen’s masterpieces which talks about the life and ideas about the marriage of middle class in the countryside took place in 19th century. This novel describes several types love and marriages...

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This paper puts forward some ways for this question. In addition, we can’t treat the application of the situational teaching in English vocabulary teaching of junior high school as creating simple scenes in the classes. Thus, it also puts ...

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During the Anti-Japanese War, the Japanese carried out Enslavement Education in the Northeast. An important part of the project was to teach in Japanese in the middle schools...

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