【摘要】在信息社会，商标作为企业无形资产的重要组成部分，作为一国综合竞争力的特殊反映，其价值越来越受重视，但与此同时，商标侵权纠纷也越来越多。在商标侵权中，商标相似性的认定一直是司法实践中的关键和难题。尤其是文字商标相似的认定并没有一个适用于所有案件的统一方法，在司法实践中要结合具体个案的不同情况选择合适的方法，应认清文字商标相似的表现形式，参照文字商标的相似性认定的规定等加以判定。本文主要阐述了文字商标相似性的规定和认定标准，结合国外先进经验，对我国完善文字商标相似性判断依据提供一些建议。

【关键词】文字商标 相似性 认定标准

【Abstract】In the information society, the importance of trademarks as part of intangible assets,a country's overall competitiveness as a special reflection of its value more and more attention, but at the same time, more and more trademark infringement disputes. In trademark infringement, trademark similarity has been a judicial practice identified In particular the identification of similar word mark and does not apply to all cases of a unified approach, in judicial practice to combine the different specific cases to choose the appropriate method should recognize the word mark similar expressions refer to the similarity of the word mark Identified requirements, etc. to be    determined.This article focuses on the similarity of the word mark and identify the standards requirements, combined with advanced foreign experience, the perfection of the word mark similar to provide some suggestions for judging.

【Key Words】Word mark  Smilarity  Rerognized  standard