Abstract: This thesis intends to study the translation of cosmetic brand from the perspective of Functionalism. Functionalism encompasses a very essential principle, namely Skopos rule, which means a translational action is determined by its Skopos, simplified as “the end justifies the means”. The thesis will discuss the definition of Skopos, basic views concerning Skopos, factors influencing the translation of cosmetic brand as well as ways of translating cosmetic brand. 

Key Words: cosmetic brand translation; Functionalism; translation methods.

CONTENTS

Abstract

中文摘要

1. Introduction1

2. Skopos Theory1

   2.1 Development of Skopos Theory

2.2 Definition of Skopos Theory

   2.3 Basic Concepts of Skopos Theory

      2.3.1 Initiator

      2.3.2 Translation Brief

      2.3.3 Loyalty

3. Factors to Be Considered in Cosmetic Brand Translation.3

  3.1 Features of Cosmetic Brand

3.1.1 Exclusivity

    3.1.2 Suggestibility

    3.1.3 Connotation Conversion

    3.1.4 Association

3.2 Cultural Factors

  3.3 Aesthetic Factors

4. Methods of Translating Cosmetic Brand...5

  4.1 Transliteration

  4.2 Literal Translation

  4.3 Free Translation

  4.4 Transliteration Plus Literal Translation

5. Conclusion9

Bibliography.10

Acknowledgements11