摘要：随着我国出口的日益减少，社会经济压力增强，人力资本的提升导致的竞争优势的减少，使得中小型企业的扶持与发展成为日后经济发展的重要主题。然而，国家的大力扶持，股市创业板块的开设等等一系列措施并未造成创业企业的蓬勃发展，三年一道坎，存活下来的企业凤毛麟角，红星集团作为国内首屈一指的私企，其新成立的分公司红星家品会电子商务有限公司为独立的全资子公司，由华东大区总经理出任新公司总经理，华平投资出资开办，启动条件优厚。同时，电子商务作为朝阳产业与新兴产业正在快速发展，本选题可以以红星家品会这一点观看到创业企业可能面对的问题以及解决方法，区别作为大公司的子公司拥有的高起点，以及同样的拥有的限制，从而看到创业企业的问题，改善创业企业的存活可能。

关键词：创业企业 有效性 印证

Abstract: As the dwindling of China's exports, social and economic pressure increase, the ascension of human capital leads to the competitive advantage of reducing. However, the country's strong support, the stock market business opening of the plates, and so on a series of measures did not cause the vigorous development of the business enterprise, three years of a barrier, rare surviving enterprises, red star group as a leading domestic private enterprises, its branch of the new red star home products are electronic commerce co., LTD. Is a wholly owned subsidiary of independent, by the east China regional managers became the general manager in the new company. At the same time, the electronic commerce as a sunrise industry and emerging industry is rapidly developing, this topic can watch with red star home products will this business that enterprise will face the problems and solutions, difference as a big company, a subsidiary of has a high starting point, and also have limits, to see the problem of venture enterprises, improve the survival of venture enterprises.

Key words: pioneering enterprise  effectiveness  confirm