摘要:家电出口是顺德市经济增长最快的增长点，对顺德经济有着至关重要的意义。2008年的金融风暴使顺德家电出口速度放缓甚，凸显出来顺德家电产业发展的一些问题。本文通过分析顺德家电出口发展遇到的问题，从行业外内部探究其原因，给出了后危机时代顺德家电如何做强、做大的对策，提出了顺德家电必须提高专业化程度和对外协作能力，真正加强企业技术创新能力,切实提高企业核心竞争力。

关键词: 顺德家电企业，后危机时代，品牌管理

Abstract:Home appliance export is the fastest growing point and also has a deep significance in Shunde’s economy. However, the problems hiding in the industrial development came out, when the financial storm struck and made the export slow. This article analysis the problem which we encounter in the development of home appliance export and look into the causes both inside and outside the industry, and thereby makes the suggestions as to how we reinforce the strength of Shunde home appliances in the age of after crisis, such as improve the industrial specialization, heighten the abilities of foreign cooperation, the abilities of technologic innovation and reinforce core-competitiveness of societies.

Key Words：Household Electrical Appliance Enterprises，after Crisis times ，band management

　　　在全球经济萧条的时期，顺德家电业的出口面临严峻挑战，人民币不断升值，欧美市场销量下降，但在一些发展中国家的销量却有所增加，顺德家电企业应密切关注市场动态，对其他国家采取的贸易保护政策作出及时的反应，积极研发新产品，使其既符合国际标准要求又符合消费者需求，只有这样才能在当前激烈的市场竞争中立于不败之地。