摘要：网上开店作为一种新的创业方式，它给当代大学生既带来了机会，又存在着风险与困境，基于大学生网络创业的持续下滑，通过分析大学生网上开店的背景与现状，探讨了大学生网上开店实践中面临的风险和困境，提出大学生网上开店的出路。本论文主要是结合实际以及自身网上创业所面临的问题进行分析，主要从大学生网络开店面临的风险和困境来分析。

关键词：大学生  网上开店  机遇  风险  对策

Abstract: The online shop as a new business approach, it gives an opportunity for college students is brought, and there are risks and difficulties, based on the students continued to decline for Internet businesses, online shop by analyzing the background of students and present, of The practice of college students shop online risks and difficulties, make way college students shop online. This paper is to start with reality and its own online analysis of the issues faced by the main network from the students and opportunity faced by college students shop online shop to analyze the difficulties.

Keywords: college students;  Online shop;   Risk;  Strategy